Indian Farmers Fertiliser Cooperative Limited (IFFCO) and iMandi jointly launch farmer-focused e-commerce app ‘IFFCO iMandi’, targets $5 Billion GMV by 2020
IFFCO is large scale fertilizer cooperative federation in India, registered as Multistate Cooperative Society.
E-commerce platform ‘IFFCO iMandi’ launched to address all needs of the farming community associated with it. Apart from buy-sell, the app has features like chat and calling, entertainment, information and advisory content to keep the farmers engaged.
The objective of the platform is to bring the benefits of digital technologies to every farmer and encourage the Internet economy in rural India. Using it, farmers buy all agri inputs of IFFCO, including fertilizers, agrochemicals and seeds at the discounted price and get free delivery at their doorstep.
For this project, IFFCO has partnered with Singapore-based technology firm iMandi with an investment of about Rs 80 crore
It would cater to 5.5 crore farmers already connected with the cooperative. A web portal has also been developed
The app is available for download at Play Store and App Store for Android and iOS phones and accessible on the web at www.iffcoimandi.in.